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About us
Since 1999 we’ve worked with a diverse range of clients in the private, public and not for profit sectors – gaining a reputation for delivering fast, efficient and cost effective results.
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Local Authorities
Cognisant has been supporting Local Authorities for over a decade with a variety of research services from consultations to statistical forecasting associated with new housing developments.
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PILs: The font of all wisdom
Does it really matter which font you use in your patient information leaflets?
Having spent five years here at Cognisant Research carrying out patient information user tests, it’s clear that the choice and size of font have a critical role to play in whether a patient can read a leaflet, let alone understand it.
It’s right to focus on the wording, but in terms of impact on the page, the brain recognises words by their shape. So front type and size are key issues for anyone designing PILs.