Opinion Polling

efeedback can deliver online opinion polls, covering the UK adult population.

We have access to an online panel of over 199,000 UK residents, which is actively managed in accordance with ESOMAR and MRS standards. Our polls are conducted among a sub-sample of this panel that is representative of the UK adult population.

IPPR – Road Pricing Opinion Poll
efeedback supported the Institute of Public Policy Research with an opinion poll concerning congestion on the roads and road pricing. efeedback assisted the IPPR with the design of the questionnaire, ensuring that questions were clear and fit for purpose. efeedback managed the recruitment of over 1300 individual respondents into the survey. Following the successful completion of the poll efeedback provided the IPPR with weighted and cross-tabulated data.

The Market Research Society (MRS) stipulates that when any public opinion research findings are published they should always be accompanied by a clear statement of basic information concerning how the survey was conducted. Click here to view a copy of the statement prepared for the IPPR Road Pricing Opinion Poll.